Offers may sound good, but can lead to disappointed customers if the fine print is not tested as well. This may have helped DirecTV and Sam’s Club in my case.
Check what the difference between product and positioning concept test is. Confusing them can lead to dissapointing results.
The best way to test new product ideas is combining both qualitative and quantitative research, but not any quantitative approach does as well as techniques involved in product optimization. Learn what the research shows.
Visual appeal is one of the most important factors in creating a first good impression of a website. Learn what the research says.
Concept testing is often used in new product development. Learn about what issues need to be considered.
Before embarquing on testing the concept of a new product, make sure to write a winning product concept description.